TY  - GEN
AU  - Kotler, Philip
AU  - Keller, Kevin Lane, 
TI  - Marketing management
SN  - 9780273779834
AV  - HF5415.13   .K68 2013
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets
ER  -