TY  - BOOK
AU  - Simons,Herbert W.
AU  - Jones,Jean
TI  - Persuasion in society
SN  - 9780415965132 (hardback)
AV  - HM1196 .S56 2011
U1  - 303.3/42 22
PY  - 2011///
CY  - New York
PB  - Routledge
KW  - Persuasion (Psychology)
KW  - Social aspects
KW  - Persuasion (Rhetoric)
N1  - Includes bibliographical references and index; Understanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics
ER  -