Persuasion in society - Simons, Herbert W., 1935-; Jones, Jean. (New York : Routledge, 2011)
Understanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics.
Includes bibliographical references and index.
Keywords: Persuasion (Psychology) -- Social aspects; Persuasion (Rhetoric)