TY  - GEN
AU  - Windahl, Sven
AU  - Signitzer, Benno.
AU  - Olson, Jean T.
TI  - Using communication theory: an introduction to planned communication
SN  - 78-1-412-94838-8
AV  - P95.815 .W56 2009
PY  - 2009///
CY  - Los Angeles
PB  - Sage
KW  - Mass media -- Planning
KW  - Communication planning
N1  - Includes bibliographical references (p. [273]-291) and index
ER  -