TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: Analysis, Planning, implementation, and control
SN  - 013556267
AV  - HF5415.13 .K68 1988
PY  - 1988///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing
KW  - Managemt
N1  - Includes indexes
ER  -