TY  - BOOK
AU  - Solomon,Michael R.et al
AU  - Gary Bamossy 
AU  - Soren Askegaard 
AU  - Margaret K. Hogg 
TI  - Consumer behavior: A European perspective 
SN  - 0132186942
AV  - HF5415.32 .S65 2006
PY  - 2006///
CY  - Edinburgh Gate, England
PB  - Pearson Education limited
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes; Ch. 1; Consumers rule --; Ch. 2; Perception --; Ch. 3; Learning and memory --; Ch. 4; Motivation and values --; Ch. 5; The self --; Ch. 6; Personality and lifestyles --; Ch. 7; Attitudes --; Ch. 8; Attitude change and interactive communications --; Ch. 9; Individual decision making --; Ch. 10; Buying and disposing --; Ch. 11; Group influence and opinion leadership --; Ch. 12; Organizational and household decision making --; Ch. 13; Income and social class --; Ch. 14; Ethnic, racial, and religious subcultures --; Ch. 15; Age subcultures --; Ch. 16; Cultural influences on consumer behavior --; Ch. 17; The creation and diffusion of global consumer culture
ER  -