TY  - GEN
AU  - Wood, Marian Burk
TI  - Essential guide to marketing planning
SN  - 9780273713234
AV  - HF5415.13 .W662 2007
PY  - 2007///
CY  - Edinburgh Gate, Harlow; England
PB  - Pearson Education
KW  - Marketing
KW  - planning
N1  - Includes bibliographical references and index
ER  -