TY  - BOOK
AU  - Kotler,Philip
TI  - Principles of marketing
SN  - 9780273711568 (pbk.)
AV  - HF5415 .K63 2008
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008
ER  -