TY  - BOOK
AU  - Strauss,Judy
AU  - Frost,Raymond
TI  - E-marketing
SN  - 9780136154402 (alk. paper)
AV  - HF5415.1265 .S774 2009
PY  - 2008///, c2009
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Internet marketing
N1  - Includes bibliographical references and index; Past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- A world of E-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- New digital media -- Customer relationship management
ER  -