TY  - GEN
AU  - Blythe, Jim
TI  - Essentials of marketing
SN  - 9780273717362
AV  - HF5415 .B485 2008
PY  - 2008///
CY  - Harlow
PB  - Pearson Education
KW  - Marketing
N1  - includes bibliographical references and index
ER  -