TY  - BOOK
AU  - Andreasen,Alan R.
AU  - Kotler,Philip
AU  - Kotler,Philip
TI  - Strategic marketing for nonprofit organizations
SN  - 0132345544
AV  - HF5415 .K6312 2008
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Nonprofit organizations
KW  - Marketing
KW  - Financial Management
KW  - United States
KW  - case studies
KW  - Marketing of Health Services
KW  - Organizations, Nonprofit
KW  - Social Control, Formal
KW  - Public Relations
KW  - Planning Techniques
N1  - Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991; Includes indexes
ER  -