Strategic marketing for nonprofit organizations - Andreasen, Alan R., 1934-; Kotler, Philip; Kotler, Philip (Upper Saddle River, N.J. : Prentice Hall, 2008)
Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991.
Includes indexes.
Keywords: Nonprofit organizations -- Marketing; Financial Management -- United States -- case studies; Marketing of Health Services -- United States -- case studies; Organizations, Nonprofit -- United States -- case studies; Social Control, Formal -- United States -- case studies; Public Relations; Planning Techniques