TY  - BOOK
AU  - Cutlip, Scott M.
AU  - Broom, Glen M.
AU  - Center,  Allen H.
TI  - Effective public relations
SN  - 013123014X
AV  - HM1221 .C88 2006
PY  - 2006///
CY  - New Jersey
PB  - Pearson Education Ltd.
KW  - Public relations
N1  - Includes bibliography and index
ER  -