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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 12th edDescription: 1 v. (various pagings) : col. ill., col. maps ; 27 cmISBN:
  • 0256139903
  • 0256206872
Subject(s): LOC classification:
  • HF5415.13 .M369 1996
Item type: Book
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Holdings
Current library Collection Call number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.1.M36 1996 (Browse shelf(Opens below)) Available 016987
Total holds: 0

Includes bibliographical references and indexes.

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