Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle.

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TextSeries: The Irwin series in marketingPublication details: Boston, MA : Irwin / McGraw-Hill c1993.Description: xviii, 556 p. : ill. ; 25 cmISBN:

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Holdings
Current library	Collection	Call number	Copy number	Status	Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation	Non-fiction	HF5415.2 .D55 1993 (Browse shelf(Opens below))	2	Available	052216
Bishop Okullu Memorial Library (Limuru Campus) General Circulation	Non-fiction	HF5415.2 .D55 1993 (Browse shelf(Opens below))	1	Available	024807

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"Free instructor's copy ... Not for sale"--P. 4 colophon.

Includes bibliographical references and indexes.

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