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The practice of marketing management : analysis, planning, and implementation / William A. Cohen.

By: Material type: TextTextPublication details: New York : Macmillan ; London : Collier Macmillan, c1988.Description: xix, 695 p. : ill. ; 24 cmISBN:
  • 0023231505
Subject(s): DDC classification:
  • 658.8/02 20
LOC classification:
  • HF5415.13 .C63 1988
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.13 .C63 1988 (Browse shelf(Opens below)) 1 Available 057272
Total holds: 0

Includes bibliographical references and indexes.

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