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Cases in contemporary strategy analysis / Robert M. Grant and Kent E. Neupert

By: Contributor(s): Material type: TextTextPublication details: Malden, MA : Blackwell Pub., 2003 Edition: 3rd edDescription: xi, 369 p. : ill. ; 25 cmISBN:
  • 9781405111805
  • 14405111801
Subject(s): LOC classification:
  • HD30.28 .G73 2003
Contents:
Madonna -- Laura Ashley Holdings PLC : the battle for survival -- The US airline industry in 2002 --DaimlerChrysler and the world automobile industry -- Wal- Mart Stores, Inc., May 2002 -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch/Shell group -- Harley-Davidson, Inc., January, 2001 -- Online broking strategies : Merrill Lynch, Charles Schwab, and E*Trade -- EMI and the CT scanner (A) and (B) -- Rivalry in video games -- Birds Eye and the UK frozen food industry -- Euro Disney : from dream to nightmare, 1987-94 -- Richard Branson and the Virgin Group of companies in 2002 -- General Electric : life after Jack -- AES Corporation : rewriting the rules of management
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Nakuru Campus General Circulation Non-fiction HD30.28 .G73 2003 (Browse shelf(Opens below)) 1 Available 053825
Total holds: 0

Includes bibliographical references and index

Madonna -- Laura Ashley Holdings PLC : the battle for survival -- The US airline industry in 2002 --DaimlerChrysler and the world automobile industry -- Wal- Mart Stores, Inc., May 2002 -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch/Shell group -- Harley-Davidson, Inc., January, 2001 -- Online broking strategies : Merrill Lynch, Charles Schwab, and E*Trade -- EMI and the CT scanner (A) and (B) -- Rivalry in video games -- Birds Eye and the UK frozen food industry -- Euro Disney : from dream to nightmare, 1987-94 -- Richard Branson and the Virgin Group of companies in 2002 -- General Electric : life after Jack -- AES Corporation : rewriting the rules of management

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