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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin, 2010.Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) ; 28 cmISBN:
  • 9780073404813 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .M37 2010
Item type: Book
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Holdings
Current library Collection Call number Status Barcode
Nakuru Campus General Circulation Non-fiction HF5415 .M37 2010 (Browse shelf(Opens below)) Available 052708
Total holds: 0
Browsing Nakuru Campus shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415 .L36 2006 Marketing HF5415 .L46 2015 MKTG 8/ HF5415 .M29 2003 Marketing / HF5415 .M37 2010 Essentials of marketing : HF5415 .S25 1999 Marketing simplified HF5415.1.E43 2007 Marketing communications HF5415.12 .H36 2014 Everybody writes :

Includes bibliographical references and indexes.

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