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Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.

By: Contributor(s): Material type: TextTextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, c1998.Edition: 2nd edDescription: xxxvi, 631 p. : ill. (some col.), col. maps ; 29 cmISBN:
  • 9780256179835
Other title:
  • Marketing principles and perspectives
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415.1 .B41 1995
Online resources:
Item type: Book
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Current library Collection Call number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.1 .B41 1995 (Browse shelf(Opens below)) Available 052698
Total holds: 0
Browsing Bishop Okullu Memorial Library (Limuru Campus) shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415 .S25 1999 Marketing simplified HF5415 .S25 1999 Marketing simplified HF5415 .S36 1995 Marketing : HF5415.1 .B41 1995 Marketing principles & perspectives / HF5415.1.E43 2007 Marketing communications HF5415.1 .K53 2005 Blue ocean strategy : HF5415.1 .K53 2005 Blue ocean strategy :

Includes bibliographical references (p. 573-589) and indexes.

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