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New products management / C. Merle Crawford, C. Anthony Di Benedetto.

By: Contributor(s): Material type: TextTextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 6th edDescription: xxv, 534 p. : ill. ; 24 cmISBN:
  • 0070275521 (alk. paper)
  • 9780070275522
Subject(s): LOC classification:
  • HF5415.153 .C72 2000
Online resources:
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.153 .C72 2000 (Browse shelf(Opens below)) 1 Available 052441
Total holds: 0

Includes bibliographical references and index.

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