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International business : the challenges of globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 5th edDescription: xxviii, 481 p. : col. ill., col. maps ; 28 cmISBN:
  • 0137153759
  • 9780137153756
Subject(s): LOC classification:
  • HD62.4 .W58 2010
Contents:
Globalization -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade -- Business : government trade relations -- Foreign direct investment -- Regional economic integration -- International financial markets -- International monetary system -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HD62.4 .W58 2010 (Browse shelf(Opens below)) 2 Available 052190
Nairobi Campus General Circulation Non-fiction HD62.4 .W58 2010 (Browse shelf(Opens below)) 1 Available 052004
Total holds: 0

Includes bibliographical references (p. 445-450) and indexes.

Globalization -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade -- Business : government trade relations -- Foreign direct investment -- Regional economic integration -- International financial markets -- International monetary system -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.

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