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Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008.Edition: 2nd edDescription: xxix, 4-510 p. : col. ill., col. maps ; 26 cmISBN:
  • 0132059584
  • 9780132059589
  • 9780136006053
Subject(s): DDC classification:
  • 658.8/30285554 22
LOC classification:
  • HF5415.2 .B77 2008
Other classification:
  • 85.40
Online resources:
Item type: Book
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Holdings
Current library Collection Call number Status Barcode
Nairobi Campus General Circulation Non-fiction HF5415.2 .B77 2008 (Browse shelf(Opens below)) Available 051734
Total holds: 0

Includes bibliographical references (p. 489-498) and indexes.

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