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Strategic management concepts : a competitive advantage approach / Fred R. David.

By: Material type: TextTextPublication details: Boston : Pearson, 2013.Edition: 14th edDescription: xiv, 386 p. : col. ill. ; 28 cmISBN:
  • 9780132666213
  • 0132666219
  • 9780132664233
  • 0132664232
Other title:
  • Strategic concepts management [Cover title]
Subject(s): DDC classification:
  • 658.4/012 23
LOC classification:
  • HD30.28 .D37 2013
Contents:
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
Item type: Book
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Holdings
Current library Collection Call number Status Barcode
Nakuru Campus General Circulation Non-fiction HD30.28 .D37 2013 (Browse shelf(Opens below)) Available 051612
Total holds: 0

Previously published under title: Strategic management.

Includes bibliographical references and indexes.

Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.

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