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Contemporary marketing / Louis E. Boone, David L. Kurtz.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Thomson South-Western, 2004. Edition: 11th edDescription: 1 v. (various pagings) : col. ill. ;|c28 cm. +ISBN:
  • 9780324185102
Other title:
  • Contemporary marketing 11e
Subject(s): LOC classification:
  • HF5414 .B66 2004
Contents:
(Part 1) Designing customer-oriented marketing strategies --(Part 2) Managing technology and information to achieve marketing success --(Part 3) Market segmentation and customer behavior -- (Part 4) Product strategy -- (Part 5) Pricing strategy -- (Part 6) Distribution strategy -- (Part 7) Promotional strategy.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5414 .B66 2004 (Browse shelf(Opens below)) 3 Available 051936
Bishop Okullu Memorial Library (Limuru Campus) Processing Center Non-fiction HF5414 .B66 2004 (Browse shelf(Opens below)) 2 Not For Loan 051938
Nairobi Campus General Circulation Non-fiction HF5414 .B66 2004 (Browse shelf(Opens below)) 2 Available 051935
Nairobi Campus Processing Center Non-fiction HF5414 .B66 2004 (Browse shelf(Opens below)) 1 Not For Loan 051937
Nairobi Campus General Circulation Non-fiction HF5414 .B66 2004 (Browse shelf(Opens below)) 1 Available 048506
Total holds: 0
Browsing Bishop Okullu Memorial Library (Limuru Campus) shelves, Shelving location: Processing Center, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF54.56 .R63 2014 Business information systems and technology, HF1017 .A53 2020 Statistics for Business and Economics / HF 1106 .N93 2008 Certificate Business Studies Form 3; student's book HF5414 .B66 2004 Contemporary marketing / HF5500 .B74 2011 BTEC Level 4 HNC and Level 5 HND in Business: HF5548.4.M52 .S74 2007 Step by step 2007 Microsoft Office System / HF5548.4.M52 U84 2000 Using Microsoft Excel 2000 /

Includes bibliographical references and indexes.

(Part 1) Designing customer-oriented marketing strategies --(Part 2) Managing technology and information to achieve marketing success --(Part 3) Market segmentation and customer behavior -- (Part 4) Product strategy -- (Part 5) Pricing strategy -- (Part 6) Distribution strategy -- (Part 7) Promotional strategy.

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