Contemporary marketing / Louis E. Boone, David L. Kurtz.

By:

Boone, Louis E

Contributor(s):

Kurtz, David L

Material type: Text

TextPublication details: Mason, Ohio : Thomson South-Western, 2004. Edition: 11th edDescription: 1 v. (various pagings) : col. ill. ;|c28 cm. +ISBN:

9780324185102

Other title:

Contemporary marketing 11e

Subject(s):

Marketing

LOC classification:

HF5414 .B66 2004

Contents:

(Part 1) Designing customer-oriented marketing strategies --(Part 2) Managing technology and information to achieve marketing success --(Part 3) Market segmentation and customer behavior -- (Part 4) Product strategy -- (Part 5) Pricing strategy -- (Part 6) Distribution strategy -- (Part 7) Promotional strategy.

Item type:

Book

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Holdings
Current library	Collection	Call number	Copy number	Status	Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation	Non-fiction	HF5414 .B66 2004 (Browse shelf(Opens below))	3	Available	051936
Bishop Okullu Memorial Library (Limuru Campus) Processing Center	Non-fiction	HF5414 .B66 2004 (Browse shelf(Opens below))	2	Not For Loan	051938
Nairobi Campus General Circulation	Non-fiction	HF5414 .B66 2004 (Browse shelf(Opens below))	2	Available	051935
Nairobi Campus Processing Center	Non-fiction	HF5414 .B66 2004 (Browse shelf(Opens below))	1	Not For Loan	051937
Nairobi Campus General Circulation	Non-fiction	HF5414 .B66 2004 (Browse shelf(Opens below))	1	Available	048506

Total holds: 0

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Includes bibliographical references and indexes.

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