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Contemporary marketing / Louis E. Boone, David L. Kurtz.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Thomson South-Western, 2004. Edition: 11th edDescription: 1 v. (various pagings) : col. ill. ;|c28 cm. +ISBN:
  • 9780324185102
Other title:
  • Contemporary marketing 11e
Subject(s): LOC classification:
  • HF5414 .B66 2004
Contents:
(Part 1) Designing customer-oriented marketing strategies --(Part 2) Managing technology and information to achieve marketing success --(Part 3) Market segmentation and customer behavior -- (Part 4) Product strategy -- (Part 5) Pricing strategy -- (Part 6) Distribution strategy -- (Part 7) Promotional strategy.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5414 .B66 2004 (Browse shelf(Opens below)) 3 Available 051936
Bishop Okullu Memorial Library (Limuru Campus) Processing Center Non-fiction HF5414 .B66 2004 (Browse shelf(Opens below)) 2 Not For Loan 051938
Nairobi Campus General Circulation Non-fiction HF5414 .B66 2004 (Browse shelf(Opens below)) 2 Available 051935
Nairobi Campus Processing Center Non-fiction HF5414 .B66 2004 (Browse shelf(Opens below)) 1 Not For Loan 051937
Nairobi Campus General Circulation Non-fiction HF5414 .B66 2004 (Browse shelf(Opens below)) 1 Available 048506
Total holds: 0
Browsing Bishop Okullu Memorial Library (Limuru Campus) shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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HF5387.W45 2006 Business ethics: HF5387 .W45 2009 Business ethics: HF5388 .C54 1990 Busuness through the eyes of Faith HF5414 .B66 2004 Contemporary marketing / HF5414 .S35 2011 Experience marketing: HF5414.S35 2011 Experience marketing: HF5414 .T34 2001 Taking sides.

Includes bibliographical references and indexes.

(Part 1) Designing customer-oriented marketing strategies --(Part 2) Managing technology and information to achieve marketing success --(Part 3) Market segmentation and customer behavior -- (Part 4) Product strategy -- (Part 5) Pricing strategy -- (Part 6) Distribution strategy -- (Part 7) Promotional strategy.

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