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Management of electronic and digital media / Alan B. Albarran

By: Publication details: Wadsworth, Cengage Learning, 2013. Australia ; Boston, Massachusetts :Edition: 5thDescription: xxii, 307 p. : ill. ; 23 cmISBN:
  • 9781111836856
Other title:
  • Management of electronic media
Subject(s): LOC classification:
  • P96.M34 A43 2013
Contents:
|tManaging electronic media --|tThe media marketplace : markets, mergers, alliances, and partnerships --|tEthics of management --|tTheories of management --|tFinancial management --|tManaging personnel --|tAudiences and audience research --|tContent : strategy and distribution --|tMarketing --|tNews and news management --|tRegulatory influences and media management --|tTechnology influence on media management --|tSocial media influence on media management
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction P96.M34 A43 2013 (Browse shelf(Opens below)) 1 Available 047915
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction P96.M34 A43 2013 (Browse shelf(Opens below)) 2 Available 047916
Total holds: 0
Browsing Bishop Okullu Memorial Library (Limuru Campus) shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
P96.E25 H37 2014 Critical political economy of the media : P96.E25 H37 2014 Critical political economy of the media : P96 .L39 2006 Media organizations and convergence : P96.M34 A43 2013 Management of electronic and digital media / P96.M34 A43 2013 Management of electronic and digital media / P96.M34 M4 2016 Media management: P96.M34 M4 2016 Media management:

Updated edition, previous edition's title: "Management of electronic media"--Preface

Includes bibliographical references and index

|tManaging electronic media --|tThe media marketplace :
markets, mergers, alliances, and partnerships --|tEthics
of management --|tTheories of management --|tFinancial
management --|tManaging personnel --|tAudiences and
audience research --|tContent : strategy and distribution
--|tMarketing --|tNews and news management --|tRegulatory
influences and media management --|tTechnology influence
on media management --|tSocial media influence on media
management

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