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Introduction to marketing communication : an integrated approach / by John Burnett and Sandra Moriarty.

By: Contributor(s): Publication details: Upper Saddle River, N.J. : Prentice Hall; c1998. Description: xxxv, 659 p. : ill. (some col.) ; 27 cmISBN:
  • 9780132690850
Other title:
  • Introduction to marketing communications
  • Marketing communications
Subject(s): LOC classification:
  • HF5415.123 .B87 1998
Contents:
Pt. 1. Understanding IMC -- pt. 2. The IMC situation -- pt. 3. The tools of IMC -- pt. 4. Media of IMC -- pt. 5. Putting IMC together.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.123 .B87 1998 (Browse shelf(Opens below)) 1 Available 047430
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.123 .B87 1998 (Browse shelf(Opens below)) 2 Available 047431
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.123 .B87 1998 (Browse shelf(Opens below)) 3 Available 047432
Nairobi Campus General Circulation Non-fiction HF5415.123 .B87 1998 (Browse shelf(Opens below)) 4 Available 047433
Nairobi Campus General Circulation Non-fiction HF5415.123 .B87 1998 (Browse shelf(Opens below)) 5 Available 047434
Nakuru Campus General Circulation Non-fiction HF5415.123 .B87 1998 (Browse shelf(Opens below)) 6 Available 047435
Nakuru Campus Multimedia Non-fiction HF5415.123 .B87 1998 (Browse shelf(Opens below)) 7 Available 047436
Total holds: 0
Browsing Nakuru Campus shelves, Shelving location: Multimedia, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HD66 .T82 2001 A systems approach to small group interaction / HD69 .P75G72 2003 Project management : HF1017 .M35 2001 A first course in business statistics / HF5415.123 .B87 1998 Introduction to marketing communication : HF5415.1265 .I56 2002 Internet marketing : HF5548.4.M52 G36 2011 Go! with Microsoft Office 2010 / HF5635 .H8 2005 Accounting /

Includes bibliographical references and index.

Pt. 1. Understanding IMC -- pt. 2. The IMC situation -- pt. 3. The tools of IMC -- pt. 4. Media of IMC -- pt. 5. Putting IMC together.

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