Strategic management : planning for domestic & global competition / John A. Pearce II, Richard B. Robinson, Jr
Series: Strategic managementPublication details: McGraw-Hill, 2015 New York, NY :Edition: 14th edDescription: xxi, 450p. : ill. ; 27 cmISBN:- 9789814577373
- HD30.28Â .P43 2015

Current library | Collection | Call number | Copy number | Status | Barcode | |
---|---|---|---|---|---|---|
Bishop Okullu Memorial Library (Limuru Campus) General Circulation | Non-fiction | HD30.28 .P43 2015 (Browse shelf(Opens below)) | 1 | Available | 047204 | |
Nairobi Campus General Circulation | Non-fiction | HD30.28 .P43 2015 (Browse shelf(Opens below)) | 2 | Available | 047205 | |
Nakuru Campus General Circulation | Non-fiction | HD30.28 .P43 2015 (Browse shelf(Opens below)) | 3 | Available | 047206 |
Includes bibliographical references and index
Overview of strategic management -- Strategic management - - Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 -- Name index I-1 -- Subject index I-9 -- Case study index I-19
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