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Strategic management : planning for domestic & global competition / John A. Pearce II, Richard B. Robinson, Jr

By: Contributor(s): Series: Strategic managementPublication details: McGraw-Hill, 2015 New York, NY :Edition: 14th edDescription: xxi, 450p. : ill. ; 27 cmISBN:
  • 9789814577373
Subject(s): LOC classification:
  • HD30.28 .P43 2015
Contents:
Overview of strategic management -- Strategic management - - Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 -- Name index I-1 -- Subject index I-9 -- Case study index I-19
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HD30.28 .P43 2015 (Browse shelf(Opens below)) 1 Available 047204
Nairobi Campus General Circulation Non-fiction HD30.28 .P43 2015 (Browse shelf(Opens below)) 2 Available 047205
Nakuru Campus General Circulation Non-fiction HD30.28 .P43 2015 (Browse shelf(Opens below)) 3 Available 047206
Total holds: 0

Includes bibliographical references and index

Overview of strategic management -- Strategic management - - Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 -- Name index I-1 -- Subject index I-9 -- Case study index I-19

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