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Introduction to electronic commerce / Efraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.].

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, c2009.Edition: 2nd edDescription: xliii, 578 p. : col. ill. ; 26 cmISBN:
  • 9780136033240
  • 0136033245
Uniform titles:
  • Introduction to e-commerce
Subject(s): LOC classification:
  • HF5548.32 .T87 2009
Online resources:
Contents:
Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Nairobi Campus General Circulation Non-fiction HF5548.32 .T87 2009 (Browse shelf(Opens below)) 1 Available 019801
Total holds: 0

Prev. ed. published under title: Introduction to e-commerce.

Includes bibliographical references (p. 521-544) and index.

Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.

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