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The vanishing newspaper : saving journalism in the information age / Philip Meyer.

By: Material type: TextTextPublication details: Columbia : University of Missouri Press, 2004.Edition: 2nd edDescription: 269p. 23cmISBN:
  • 9780826218582 (cloth : alk. paper)
  • 9780826218773 (pbk. : alk. paper)
Subject(s): LOC classification:
  • PN4867.2 .M48 2004
Contents:
Introduction -- The influence model -- How newspapers made money -- How advertisers made decisions -- Credibility and influence -- Accuracy in reporting -- Readability -- Do editors matter? -- The last line of defense -- Capacity measures -- When newspapers met Wall Street -- Saving journalism -- Feet on the street -- Afterword.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction PN4867.2 .M48 2004 (Browse shelf(Opens below)) 1 Available 010928
Total holds: 0

Includes bibliographical references and index.

Introduction -- The influence model -- How newspapers made money -- How advertisers made decisions -- Credibility and influence -- Accuracy in reporting -- Readability -- Do editors matter? -- The last line of defense -- Capacity measures -- When newspapers met Wall Street -- Saving journalism -- Feet on the street -- Afterword.

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