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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : FT Prentice Hall, 2008.Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN:
  • 9780273706977 (pbk. : alk. paper)
  • 0273706977 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HF5415.127 .H66 2008
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.127 .H66 2008 (Browse shelf(Opens below)) 2 Available 010308
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.127 .H66 2008 (Browse shelf(Opens below)) 3 Available 010309
Nairobi Campus General Circulation Non-fiction HF5415.127 .H66 2008 (Browse shelf(Opens below)) 1 Available 010307
Total holds: 0

Includes bibliographical references (p. 572-598) and index.

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