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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By: Contributor(s): Material type: TextTextPublication details: Boston : Prentice Hall, c2009.Edition: 11th edDescription: x, 722 p. ; ill.; 27.5 cmISBN:
  • 9780132335713 (pbk)
Subject(s): LOC classification:
  • HF5415.135 .K47 2007
Contents:
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.135 .K47 2007 (Browse shelf(Opens below)) 2 Available 010344
Nairobi Campus General Circulation Non-fiction HF5415.135 .K47 2007 (Browse shelf(Opens below)) 1 Available 010343
Total holds: 0
Browsing Bishop Okullu Memorial Library (Limuru Campus) shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.13 .W66 2008 The marketing plan handbook / HF5415.13 .W662 2007 Essential guide to marketing planning HF5415.13 .W662 2007 Essential guide to marketing planning HF5415.135 .K47 2007 Strategic marketing problems : HF5415.2 .B655 2007 Marketing research : HF5415.2 .B779 2006 Marketing research / HF5415.2 .B779 2006 Marketing research /

Includes bibliographical references and index.

Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.

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