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Services marketing : managing the service value chain / Manfred Bruhn and Dominck Georgi.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2006.Description: xxvi, 478 p. : ill. ; 25 cmISBN:
  • 0273681575
  • 9780273681571
Subject(s): LOC classification:
  • HD9980.5 .B78 2006
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HD9980.5 .B78 2006 (Browse shelf(Opens below)) 2 Available 010084
Total holds: 0

Includes bibliographical references (p. 449-466) and index.

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