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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.Edition: 6th edDescription: xx, 648 p. : ill. ; 29 cmISBN: - 0131875523 (alk. paper)
- 9780131875524 (alk. paper)
- HF5415.13Â .L58 2007
Book
| Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Bishop Okullu Memorial Library (Limuru Campus) General Circulation | Non-fiction | HF5415.13 .L58 2007 (Browse shelf(Opens below)) | 1 | Available | 008116 | |
| Bishop Okullu Memorial Library (Limuru Campus) General Circulation | Non-fiction | HF5415.13 .L58 2007 (Browse shelf(Opens below)) | 2 | Available | 008117 |
Total holds: 0
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| HE8697 .A35A48 2006 Community radio for development: | HF1017 .C37 1993 An introduction to modern business statistics. | HF5387 .T74 2010 Managing business ethics : | HF5415.13 .L5883 2007 Services marketing : people, technology, strategy / | HF 5415.6 .L36 2009 Managing supply chains: | HF5415. K53 1988 Fundamentals of marketing : an African perspective | HF5415. K53 1988 Fundamentals of marketing : an African perspective |
Includes bibliographical references and indexes.
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