E-marketing / Judy Strauss, Raymond Frost.

By:

Strauss, Judy

Contributor(s):

Frost, Raymond, 1960-

Material type: Text

TextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2008, c2009.Edition: 5th edDescription: p. cmISBN:

9780136154402 (alk. paper)
0136154409 (alk. paper)

Subject(s):

Internet marketing

LOC classification:

HF5415.1265 .S774 2009

Contents:

Past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- A world of E-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- New digital media -- Customer relationship management.

Item type:

Book

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Holdings
Current library	Collection	Call number	Copy number	Status	Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation	Non-fiction	HF5415.1265 .S774 2009 (Browse shelf(Opens below))	2	Available	006741
Bishop Okullu Memorial Library (Limuru Campus) General Circulation	Non-fiction	HF5415.1265 .S774 2009 (Browse shelf(Opens below))	3	Available	006742

Total holds: 0

Includes bibliographical references and index.

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