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Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 8th edDescription: 720 p. : col. ill. ; 27.5 cmISBN:
  • 9780135153369
  • 0135153360
Subject(s): LOC classification:
  • HF5415.32 .S6 2009
Contents:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subcultures -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.32 .S6 2009 (Browse shelf(Opens below)) 1 Available 008140
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.32 .S6 2009 (Browse shelf(Opens below)) 2 Available 008141
Nairobi Campus General Circulation Non-fiction HF5415.32 .S6 2009 (Browse shelf(Opens below)) 3 Available 008142
Total holds: 0
Browsing Bishop Okullu Memorial Library (Limuru Campus) shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.2 .Z54 2007 Exploring marketing research / HF5415.3 .E53 1990 Consumer behavior / HF5415.3 .P46 1993 Consumer behavior and marketing strategy / HF5415.32 .S6 2009 Consumer behavior : HF5415.32 .S6 2009 Consumer behavior : HF5415.32 .S65 2006 Consumer behavior : HF5415.32 .S65 2006 Consumer behavior :

Includes bibliographical references and indexes.

Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subcultures -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

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