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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextPublication details: New York : Prentice Hall, c2009.Edition: 5th edDescription: xxxi, 614 p. ; ill. 27 cmISBN:
  • 9780273716860 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HD30.4 .S28 2009
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Date due Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HD30.4 .S28 2009 (Browse shelf(Opens below)) 3 Available 008127
Nairobi Campus General Circulation Non-fiction HD30.4 .S28 2009 (Browse shelf(Opens below)) 1 Checked out 05/07/2021 008125
Nairobi Campus General Circulation Non-fiction HD30.4 .S28 2009 (Browse shelf(Opens below)) 2 Available 008126
Nakuru Campus General Circulation Non-fiction HD30.4 .S28 2009 (Browse shelf(Opens below)) 4 Available 026340
Total holds: 0
Browsing Nakuru Campus shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HD30.3 .C67 2008 Corporate communication : HD30.3 .M55 2009 Organizational communication HD30.4 .I87 2008 Data analysis in business research: HD30.4 .S28 2009 Research methods for business students / HD30.41 .W55 2006 Introducing management: a development guide HD30.8.S77 2012 Strategic management : HD30.8.S77 2012 Strategic management :

Includes bibliographical references and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

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