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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2006.Description: xxv, 517 p. : ill. ; 25 cmISBN:
  • 9780199273980 (pbk.)
  • 0199273987 (pbk.)
Subject(s): LOC classification:
  • HF5415.135 .W47 2006
Online resources:
Item type: Book
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Holdings
Current library Collection Call number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.135 .W47 2006 (Browse shelf(Opens below)) Available 002454
Total holds: 0

Includes bibliographical references and index.

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