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The Great writings in marketing : selected readings together with the authors' own retrospective commentaries / [compiled by] Howard A. Thompson.
Material type:
TextSeries: PennWell marketing and management seriesPublication details: Tulsa, Okla. : PennWell Pub. Co., c1981.Edition: 2d edDescription: xiii, 682 p. : ill. ; 23 cmISBN: - 0878141464 :
- 658.8Â 19
- HF5415Â .G65 1976
Book
| Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Bishop Okullu Memorial Library (Limuru Campus) General Circulation | Non-fiction | HF5415 .G65 1976 (Browse shelf(Opens below)) | 1 | Available | 018266 |
Total holds: 0
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| HF5415 .D753 2006 Marketing management and strategy | HF5415 .D753 2006 Marketing management and strategy | HF5415 .E89 2007 Marketing | HF5415 .G65 1976 The Great writings in marketing : | HF5415 .H24 1990 Marketing successes, historical to present day : | HF5415 .K53 1988 Fundamentals of marketing : an African perspective | HF5415 .K53 1988 Fundamentals of marketing : an African perspective |
Includes bibliographical references and indexes.
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