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Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr.

By: Contributor(s): Material type: TextTextPublication details: Homewood, IL : Irwin, c1992.Edition: 3rd edDescription: xvi, 943 p. : ill. ; 24 cmISBN:
  • 0256092257
Subject(s): LOC classification:
  • HF5415.13 .P38 1991
Item type: Book
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Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.13 .P38 1991 (Browse shelf(Opens below)) Available 017216
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HF5415.13.C56 2010 Supply chain management HF5415.13.C56 2010 Supply chain management HF5415.13 .M36 1993 Basic marketing : HF5415.13 .P38 1991 Marketing management : HF5415.13 .V37 A simple study of modern marketing management: HF5415.13 .W66 2008 The marketing plan handbook / HF5415.13 .W66 2008 The marketing plan handbook /

Includes bibliographical references (p. 922-932) and indexes.

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