The use of TikTok for consumer engagement by select beverage companies in Nairobi / (Record no. 59835)

MARC details
000 -LEADER
fixed length control field 00833nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250725102435.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250725b |||||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number THE HF5415
Item number .G58 2024
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Githaiga, Joy Wanja
245 ## - TITLE STATEMENT
Title The use of TikTok for consumer engagement by select beverage companies in Nairobi /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Limuru, Kenya:
Name of publisher, distributor, etc St. Paul's University,
Date of publication, distribution, etc 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 102 p. ;
Other physical details 30cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note Includes bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element TikTok (Social media platform)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Beverage industry
General subdivision Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ndavula, John
Relator term Dr.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ndeta, Wnnie
Relator term Dr.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://repository.spu.ac.ke/xmlui/handle/123456789/5956
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Thesis
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
    Library of Congress Classification   Not For Loan Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) Special Collection 25/07/2025 Donation   THE HF5415 .G58 2024 072444 25/07/2025 https://repository.spu.ac.ke/xmlui/handle/123456789/5956 25/07/2025 Thesis