Marketing management (Record no. 58867)

MARC details
000 -LEADER
fixed length control field 00532nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231130b ||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K64 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing management
250 ## - EDITION STATEMENT
Edition statement Twelfth ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ
Name of publisher, distributor, etc Pearson Prentice Hall
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxxix, 733 [45] p. :
Other physical details col. ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 30/11/2023 Donation   HF5415.13 .K64 2006 070752 30/11/2023 30/11/2023 Book