Digital selling : (Record no. 58225)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01846 a2200253 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230316b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749475079 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .L426 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Leboff, Grant, |
| 245 ## - TITLE STATEMENT | |
| Title | Digital selling : |
| Remainder of title | how to use social media and the web to generate leads and sell more / |
| Statement of responsibility, etc | Grant Leboff. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Kogan Page ; |
| Date of publication, distribution, etc | c2016 |
| Place of publication, distribution, etc | London : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 208 ; |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "With an increasing volume of customer time and attention being devoted to mobile and social channels, sales teams need to ensure that they are visible and available online. Until now this has been an area largely left to marketing, but as disciplines converge, sales people need to add digital skills to their existing skillset and how to translate core selling expertise into online business development. Digital Selling cuts through the abundance of information to help guide salespeople in acquiring the core digital skills needed to understand the new models of consumer behavior. It also explains how to build a brand that is relevant, visible, and has value for the consumer. Author Grant Leboff reveals why embracing the social web is vital, how sales roles change in a digital environment, how to build an online network, how to create structure and time for your lead generation, how to get noticed, and how sales and marketing can work together" |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Telemarketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Electronic commerce. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Selling. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | BUSINESS & ECONOMICS / Sales & Selling. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | BUSINESS & ECONOMICS / Marketing / General. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | BUSINESS & ECONOMICS / Advertising & Promotion. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 16/03/2023 | Textbook Centre | 2758.62 | 2 | HF5415.1265 .L426 2016 | 069861 | 14/07/2025 | 25/06/2025 | 1 | 16/03/2023 | Book |