Effects of Customer Relationship Marketing Tactics on Customer Loyalty : A case Study of Supermarkets in Machakos Town (Record no. 54477)

MARC details
000 -LEADER
fixed length control field 00626nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190729b ||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number THE HF5415
Item number .M85 2018
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mwikya, Ziporah Nzilani
245 ## - TITLE STATEMENT
Title Effects of Customer Relationship Marketing Tactics on Customer Loyalty : A case Study of Supermarkets in Machakos Town
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Limuru
Name of publisher, distributor, etc St. Paul's University
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent Xiv, 83 p.;
Dimensions 30 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer Service
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Value Offering
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wanjiku, Ng'ang'a
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wamando, Beth
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Thesis
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Price effective from Koha item type
    Library of Congress Classification   Not For Loan Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) Special Collection 29/07/2019   THE HF5415 .M85 2018 061599 29/07/2019 Thesis