Public relations writing : (Record no. 53907)

MARC details
000 -LEADER
fixed length control field 03535cam a2200409 a 4500
001 - CONTROL NUMBER
control field 17479946
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190128114438.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121001s2014 maua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012950565
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285080253
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn800033575
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency YDXCP
-- BWX
-- ECL
-- ZNT
-- OCLCO
-- NGU
-- MUU
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1221
Item number .N47 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Newsom, Doug.
245 10 - TITLE STATEMENT
Title Public relations writing :
Remainder of title form and style /
Statement of responsibility, etc Doug Newsom, Jim Haynes.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, MA :
Name of publisher, distributor, etc Wadsworth Cengage Learning,
Date of publication, distribution, etc c2014.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 361 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement Wadsworth series in mass communication and journalism
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part I: PR writing: role & responsibility. Public Relations and the Writer ; The Global Public Relations Environment ; Persuasion. -- Part II: Preparing to write. Research for the Public Relations Writer ; The Public Relations Planning Process. -- Part III: Writing principles. Writing to Clarify and Simplify the Complex: Style and Content ; Grammar, Spelling and Punctuation. -- Part IV: Writing for social media and converged traditional media. PR's Role in Social Media: Monitoring and Participating ; Media Kits, Media Pitches, Backgrounders and Columns ; Writing for Traditional Media. -- Part V: Writing for select stakeholders/publics. Email, Memos, Letters, Proposals and Reports ; Designing Messages for Controlled Content Media ; Newsletters and Magazines ; Brochures ; Speeches, Presentations and Other Orally Delivered Messages. -- Part VI: Writing in turbulent times. Crisis Communication.
520 ## - SUMMARY, ETC.
Summary, etc "Public relations writing: form and style combines the practical approach of a trade book with the fundamental principles and theories of public relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The text introduces different styles and techniques behind writing principles. Freshly rearranged to better suit the progress of your course through the semester, the 10th edition features a "Writing for Social Media and Converged Traditional Media" section that emphasizes the important role of social media. The "Writing for Select Stakeholders/Publics" section covers the various public relations assignments that fill the agendas of writers, including email, memos, letters, proposals, reports, crafting messages for controlled content media, newsletters, magazines, brochures, speeches and other presentations."--Publisher's website.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
General subdivision Authorship.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business writing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Haynes, Jim,
Dates associated with a name 1937-
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Wadsworth series in mass communication and journalism.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1313/2012950565-b.html">http://www.loc.gov/catdir/enhancements/fy1313/2012950565-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1313/2012950565-d.html">http://www.loc.gov/catdir/enhancements/fy1313/2012950565-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1313/2012950565-t.html">http://www.loc.gov/catdir/enhancements/fy1313/2012950565-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 28/01/2019 donation-BFA 1430.00 1 HM1221 .N47 2014 060841 06/03/2021 1 28/01/2019 Book