Effective advertising : (Record no. 5353)

MARC details
000 -LEADER
fixed length control field 01359cam a22003014a 4500
001 - CONTROL NUMBER
control field 13276402
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20070731081515.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030716s2004 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003016016
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761922520 (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761922539 (paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .T27 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tellis, Gerard J.,
Dates associated with a name 1950-
245 10 - TITLE STATEMENT
Title Effective advertising :
Remainder of title understanding when, how, and why advertising works /
Statement of responsibility, etc by Gerard J. Tellis.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks, Calif. :
Name of publisher, distributor, etc Sage Publications,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent 203 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
General subdivision Attitudes.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip046/2003016016.html">http://www.loc.gov/catdir/toc/ecip046/2003016016.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0658/2003016016-d.html">http://www.loc.gov/catdir/enhancements/fy0658/2003016016-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0739/2003016016-b.html">http://www.loc.gov/catdir/enhancements/fy0739/2003016016-b.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last borrowed Price effective from Koha item type
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 15/12/2008 23 2 HF5823.T27 2004 016988 01/10/2015 15/12/2008 Book