Marketing management: (Record no. 50733)

MARC details
000 -LEADER
fixed length control field 00541nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170614b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135579279
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K68 1998
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing management:
Remainder of title analysis, planning and control
Statement of responsibility, etc Philip Kotler
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey:
Name of publisher, distributor, etc Prentice-Hall, Inc.,
Date of publication, distribution, etc 1984
300 ## - PHYSICAL DESCRIPTION
Extent xx, 794p. :
Other physical details ill. ;
Dimensions 27cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last borrowed Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 14/06/2017 Donations- BFA 3500.00 3 HF5415.13 .K68 1998 053845 08/04/2022 1 14/06/2017 Book