Basic Marketing; (Record no. 49535)

MARC details
000 -LEADER
fixed length control field 00430nam a22001457a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170320b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070974258
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number .B38 2007
245 ## - TITLE STATEMENT
Title Basic Marketing;
Remainder of title a global-managerial approach
Statement of responsibility, etc William D Perreault Jr....[et al]
250 ## - EDITION STATEMENT
Edition statement 12th Canadian ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Toronto
Name of publisher, distributor, etc McGrawHill
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent xxv,630p
500 ## - GENERAL NOTE
General note includes index
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last borrowed Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Nairobi Campus Nairobi Campus General Circulation 20/03/2017 Donation-BFA 1000.00 1 HF 5415.13 .B38 2007 051999 19/03/2018 1 20/03/2017 Book