Marketing : (Record no. 49503)

MARC details
000 -LEADER
fixed length control field 00979cam a2200301 a 4500
001 - CONTROL NUMBER
control field 15439661
003 - CONTROL NUMBER IDENTIFIER
control field 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170317160724.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080905s2009 mauab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008039064
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073381060 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073381063 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn244764074
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)244764074
040 ## - CATALOGING SOURCE
Transcribing agency SPU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K45 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title the core /
Statement of responsibility, etc Roger A. Kerin, Steven W. Hartley, William Rudelius.
250 ## - EDITION STATEMENT
Edition statement 3/e.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xli, 493 p. :
Other physical details ill. (chiefly col.), col. maps ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 447-467) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0827/2008039064.html">http://www.loc.gov/catdir/toc/ecip0827/2008039064.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type Total Renewals
    Library of Congress Classification     Non-fiction Nairobi Campus Nairobi Campus General Circulation 17/03/2017 Donation-BFA 2000.00 9 HF5415 .K45 2009 051954 30/05/2024 29/05/2024 1 17/03/2017 Book  
    Library of Congress Classification     Non-fiction Nakuru Campus Nakuru Campus General Circulation 27/03/2017 Donation BFA 1000.00 2 HF5415 .K45 2009 052211   10/02/2023 1 27/03/2017 Book 1